I just found an interesting research for youtube videos at slate that inspired me to write this article. So, in this research around 10.000 videos were tracked in a period of 31 days.
Here are the results:
- Around 80 % of the videos didn’t get more than 100 views.
- Around 65 % of the videos didn’t pass the 50 views mark.
- Only around 2 % of all videos got in the 500-1000 views range.
- And 1.4 % got in the 1000-2000 views range.
- 1.1 % got in the 2000-5000 views range.
- And only 0.3 % passed the 10.000 views mark.
This is some pretty useful information for measuring our youtube success. I thought about this for some time and than come up with a ranking system.
The 6 Video Success Categories:
(these are based on the the views your video gets in the first month)
1) No success (videos that have less than 100 views)
Most of the videos in this category are re-uploads and spam videos.
2) Low success (videos that have between 100-500 views)
3) Medium Success (500 – 2000 views)
4) Medium – High Success (more than 2000 views)
5) High Success (5000 – 10.000 views)
6) Ultra High Success (more than 10.000 views)
Advice for videos in category 1 and 2
If your videos are bellow #3 then you have to make drastic changes in your videos. Then test until you come up with something that works and gets more views.
Don’t spend time and money on video promotion until you make sure that your videos get out of this category because it is a bad investment. You want people to see your at your best and not at your worst.
Advice for videos on category 3
You are on the right path but you still need to make some changes and figure out exactly what people like and how they want to get it.
Try optimizing your videos and channel. Do some further tests, take the feedback given by your audience as a guide for creating your next video. They will often tell you what is missing, what they don’t like and what is really good in your video. Also, you might want to try promoting your video on related forums and blogs, if you have the time for it.
Advice for videos in category 4, 5 and 6
Your videos are really good. You figured out exactly what people respond to and you’ve spent time on creating it. Now most of your focus should be on consistency, monetization and building a subscriber base.
For monetization you should read about becoming a YouTube partner and how to earn from YouTube.
For advertising you should check out this service.
Now is the perfect time to consider buying a professional camera and a microphone (if you haven’t already). You should also think about branding your videos with a custom LOGO at the beginning and the end of your videos.