How To Get Good Rank On YouTube,

and boost your EGO…

We all want to have our videos at the #1 position of YouTube because we know that it will bring us more youtube views, exposure, ratings, ego boost and success.

Before I go ahead with what I’ve discovered, I want to ask you a one question:

If you were in YouTube’s shoes how would you go about sepparating the junk from the videos that should truly rank?

(Just giving you a little time for you to think…)

Most people will tell you that the videos with most views should rank higher, which is true but not complete, since there are other factors that should be combined to determine your overall YouTube rank. Google uses more than 200 factors to determine who will rank on the first page of the search results for a particular keyword and since YouTube is owned by Google, I think they probably included some of thisese factors in the ranking algorithms of YouTube as well.

So, I’ve extracted a list of everything that COULD possibly have some impact on your YouTube rank and separated them in few categories:

1) On Video Factors:

Views
Likes
Comments
Favourites
Date
Video Responses
Tags
Title
Description
Speed Of Getting Views/Ratings/Comments

3) Off Video Factors

Links
Embeds on websites

However these are only theoretical and in order to find out if they are practical in real life I’ve decided to take some time to analyse the top 3 videos ranking for the keyword “how to get more youtube views”. First I extracted all the required DATA and organised it in an excel spreadsheet,you can download it here:

How To Get More YouTube Views Spreadsheet

Then, I analysed the numbers and got some valuable information on the things that determine your YouTube rank. Scroll down to discover the results…

1) ON-Video Factor Analysis:

Title, Description and Tag optimization seem to direct the search terms from which the views will come to your video. The first video is clearly the best but as a result of poor tag selection it doesn’t rank in the first page for the equially important keyword : “increase youtube views” and as a result it doesn’t get views from there as well. A simple tweak here could easily increase the average views per day from 600 to 1000+

The third video has good is ranking on the third position for the keyword “increase youtube views” due to optimized Title, Description and proper tag usage.

On-Video Factors Score:

Video 1 -> 9.5 points (-0.5 point for Title/tag/description optimization)

Video 2 -> 4 points (better response from the audience)

Video 3 -> 5 points (more views + clever Title/tag/description selection)

Conclusion:

The results seem to match my expectations, all the factors we mentioned in the on page optimization are influencing the rank position for thiese videos. The amount of views seem to be a pretty important thing but the average nummber of “views per comment” and “views per like” seem to be almost equaly important.

Tag/Title/Description optimizations directly influence the search keywords you will rank for, so if you have a good score for the other factors you should try to target more competitive search phrases.

2) Background Analysis (Channel Strenght):

Video 1 comes from a channel that is in a whole different league compared to the competition. It has over 500.000 subscribers with 173 milion views in total. Auch…

Video 2 and video 3 have similar stats. The video ranking in the second position comes from an older member and has more subscribers. However the video in the third position has significantly more channel views and views on all videos in total.

Background Factors Score:

Video 1 –> 9 points

Video 2 –> 5 points

Video 3 –> 4 points

Conclusion:

The results are coresponding to the postions in the serch results. It makes sence for youtube to give better rank for videos that come from highly trusted people. If someone has delivered quality material in the past he will probabbly do it again in the future so youtube can feel free to give him “ranking benefits”. However new users would probably get negative or no ranking benefits for their videos.

3) OFF-Video Factors Analysis:

I expect these things to impact the ranks for the videos on Google more than on YouTube. After analyzing everything, it turns out that Video 2 is seriously and intentionally optimized for this keyword. It ranks in the on the 3^rd place for the keyword “how to get more youtube views” while video 1 gets the 7^th and video 3 is ranked on the 6^th place.

OFF Video Optimization Ranks:

Video 1 -> 4

Video 2 -> 7

Video 3 -> 0

Conclusion:

The second video probably got to this position by attaining good rank in google first, then it used the leverage of the good rank in google to get more YouTube views, comments and likes that increased its rank on YouTube. Video 2 and Video 3 have similar strength of for the first 2 factors, but video 2 is a clear winner in the OFF video optimization category, so this is probably the reason why it ranks better than the third vid.

Another interesting thing to note here is that video 3 is included in the first page for our keyword search on google even though it has zero OFF video optimization. Does this mean that ranking well in youtube can bring you a good rank in Google as well? Probably yes.

Overall rank: (max points – 30)

Video 1 : 9.5 + 9 + 4 = 22.5 points

Video 2 : 4 + 5 + 7 = 16 points

Video 3 : 5+4+0 = 9 points

Overall Conclusion:

YouTube views, ratings and comments are only a part of the factors that determine your rank on YouTube for a certain search phrase. The video title, description and tags are equaly important, because they determine the search keywords for which your video will rank. A good background and a good channel will make it easy to attain a good rank for every new video you create. And finnaly, good rank on google will probabbly get you a good rank on youtube and inverse.

This is only one case study, a small scale test if you will. So we can’t be sure that all of the factors mentioned here are actaully considered by YouTube and if they are, we don’t really know how much importance they are given.

What Should I Analyse next?

We will need more results to get clearer picture of this, thats why I decided to do another case study for a more competitive search phrase on YouTube. IF you have any suggestions or ideas about the next keyword I should analyse, leave a message in the comment section bellow.